Webinar: Maximize Year-End Fundraising

Well, we’re halfway through October, folks! If you can believe it, Halloween is less than two weeks away and before you know it every mall in the country will be blasting “Deck the Halls.” Most of you know what this means: year-end fundraising is upon us! Dun dun dun. Did you know that nonprofits make most of their money between October and December? Yep – a strong year-end campaign can make or break a nonprofit’s budget for the New Year. But don’t go running in fear! With a little help, you still have time to make 2014 the best year ever.

So often great campaigns go wrong and miss their target due to a few very common but avoidable mistakes. It can be hard to sift through the pages of articles and blog posts boasting the “best practices” and “must-do” tips for year-end fundraising. Who can be trusted to give the most accurate and results-based advice? Fear not! Tune in to our webinar to have fundraising experts from Heller Consulting and Classy guide you through this prep period to ensure that your year-end campaign will be successful.

Jenn Smith is the VP of Digital Agency at Heller Consulting and has over ten years of experience with organizations like Smithsonian Institution, the Humane Society of the United States, and Children’s National Health Systems. She has come up with countless, results-driven campaigns and is a veteran of end-year fundraising. Read more about her experience here.

Mike Spear is the Director of Business Development at Classy (formerly StayClassy), which is the world’s largest online fundraising platform designed exclusively for nonprofits. In addition to his current role, he has worked in numerous departments including sales, marketing and fundraising.

Here is a sneak peek of the discussion topics that we will be reviewing during this webinar:

• 5 important steps to year-end fundraising success
• Key considerations to reach your campaign’s full potential
• Advanced optimization techniques
• The most important things you need to check before you launch your campaign

…and much more.

You cannot afford to make the same mistakes as everyone else. Stand out amongst the hundreds of other year-end campaigns this holiday season! Our experts are looking forward to providing you with the tools you need to make this campaign the best one yet.