A Resource Guide to Year-End Fundraising

Well, the end of year is near! As we get closer to saying goodbye to 2014, many nonprofits are in the process of finalizing and executing their year-end fundraising campaigns. Deadlines are looming, task lists are long and resources may be limited. But, never fear! The team at iATS Payments has created this collection of blog post resources to help inspire, motivate and inform you as you tackle your end-of-year fundraising campaigns.

7 holiday donor outreach ideas: These quick and practical tips will come in handy as you’re planning and executing your seasonal communications to donors. Consider telling a heartwarming story, using engaging visuals producing a short year-end themed video! Another great approach is to share progress of what your organization has achieved thanks to your generous donors.

5 seasonal nonprofit event tips: This post gives a quick overview of how to get the most out of your seasonal fundraising events! One tip is to make sure the tone or theme of the event is consistent with the personality and brand of your organization. Also, consider how to engage entire donor families, including children!

How to improve Instagram strategies: Nonprofits should consider Instagram an important element of their social communications and digital engagement strategy, especially with younger donors. This article dives into some great detail about how to get more strategic about engaging with your audience using the world’s fastest growing social network. Hint: figure out what your donors want to see and share photos of that!

Making the donation process more accessible: Is your organization inadvertently creating obstacles between your donors and actually completing the process of making a donation? This post discusses taking a critical look at your website navigation and content, focusing on how to engage donors who are inspired to make an online donation before they become frustrated or lose interest!

How to maximize the effectiveness of year-end campaigns: This article discusses a few ideas for increasing effectiveness of year-end campaigns. Perhaps this year is the year for your organization to incorporate Giving Tuesday into your year-end appeals? Also, considering a multi-channel approach may help your organization stand out from all the noise, distraction and chaos the end of year brings.

Do you have any end-of-year tips to share? Have you implemented any of the above suggestions and seen any success at your organization? How are you planning on making your year-end campaign a huge success this year? Please share your thoughts below!

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