Adopting a More Coordinated and Effective Approach to Fundraising

Managing disparate donor databases typically leads to one thing: inefficient fundraising. Merging donor databases across your nonprofit  — whether yours is a single location, a primary organization with multiple chapters, or a healthcare system — helps you streamline internal development operations, reduce the risk of duplicate or inconsistent donor communications, and, ultimately, improve overall fundraising performance.

Here’s just one example: A prominent health system worked with Heller Consulting to merge 11 separate donor databases into a single system for more efficient and effective fundraising.

Following are some of the results:

• Increased efficiency — The main database administrator can now run reports for individual medical centers, freeing development staff time.
• More effective fundraising — The system no longer competes over shared donors, dual development officer assignments are minimized, and officers are closing more gifts.
• Improved performance — The consolidated database paved the way for processes that manage and track development office performance.

Find out more about this success story here:

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